Player Acquisition, Engagement, & Monetization

Extend the life of your game and accelerate business growth by focusing on acquisition, engagement, and monetization

Use data to grow your game

AWS enable building and engaging healthy communities, moderating player interactions, and personalizing player experiences.
AWS accelerates player acquisition by providing a scalable, global infrastructure and solutions from the industry’s top marketing/acquisition partners.
AWS enhances player engagement by powering advanced player lifecycle journey tools which can target new players efficiently, create personalized in-game experiences, and create lifelong fans.
AWS helps you accelerate business growth with robust monetization offerings that enable you to convert fans into revenue-driving customers.

Explore solutions by use case

View all solutions for Game Tech in the AWS Solutions Library
Solutions

Ads within Games

Anzu.io enables studios to integrate high-quality, non-intrusive ads directly into gameplay environments, delivering a premium ad experience that helps attract new players while maintaining immersion.

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Solutions

Ad Attribution

Appsflyer provides precise ad attribution tracking, allowing studios to identify which campaigns drive installs, optimizing marketing spend and ensuring efficient player acquisition.

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Solutions

Ads Creative

Liftoff.io uses AI to optimize ad creatives in real-time, improving the performance of acquisition campaigns by increasing conversion rates and driving high-quality installs.

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Solutions

Personalization/CRM

Clevertap enables studios to personalize in-game experiences and communication through CRM, increasing player retention by delivering tailored content and offers.

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Solutions

Push Notifications/Emails

Braze helps studios re-engage players through targeted push notifications and email campaigns, reaching players at the right moments to bring them back into the game.

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Solutions

Player Insights

Amplitude provides deep analytics on player behavior, helping studios make data-driven adjustments to the gameplay experience, reducing churn and increasing player engagement.

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Solutions

Targeted Offers

Clevertap allows studios to send personalized offers to players based on their behavior, driving higher in-game purchases and increasing monetization.

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Solutions

In-Game Storefront Optimization

Braze optimizes in-game storefronts by personalizing recommendations and promotions, increasing the likelihood of player purchases and boosting monetization.

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Solutions

In-Game Ad Monetization

Anzu.io seamlessly integrates ads into gameplay, allowing studios to monetize through immersive in-game ads without disrupting player engagement.

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Innovate with key industry partners

Discover purpose-built AWS for Games solutions and services from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building solutions on AWS.

  • Anzu

    Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu.io enables studios to integrate high-quality, non-intrusive ads directly into gameplay environments, delivering a premium ad experience that helps attract new players while maintaining immersion.

    Learn more about Anzu

  • AppsFlyer

    AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. AppsFlyer empowers thousands of brands and 10,000+ technology partners to create better, more meaningful customer relationships.

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  • Modulate

    Modulate’s ToxMod is gaming’s only proactive, voice-native moderation solution. Built on advanced machine learning technology and designed with player safety and privacy in mind, ToxMod triages voice chat to flag bad behavior, analyzes the nuances of each conversation to determine toxicity, and enables moderators to quickly respond to each incident by supplying relevant and accurate context.

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  • GGWP

    GGWP is a smart, AI-powered moderation platform that enables you to easily view your game's aggregate community health, review incidents that occur with contextual information, and understand each players' overall impact in your community. We help you to work smarter, not harder, to tackle your game's biggest issues so you can focus more time, energy, and resources on the players and problems that matter most.

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  • Spectrum Labs

    Guardian for Games, detect and stop harmful behaviors to optimize the player experience and grow your community.

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  • CleverTap

    CleverTap uses Artificial Intelligence and Machine Learning to personalize the customer experience using real-time behavioral data. These precise predictive models result in timely, relevant engagement opportunities based on each user’s exact needs.

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  • Braze

    Orchestrate live marketing and operational messaging programs that incorporate consumer, enterprise, and third-party data.

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  • Audiomob

    AudioMob utilizes AWS for their in-game audio ad platform. EC2 powers their ad platform, CloudFront enables fast global content delivery, S3 stores data, Redshift analyzes campaign data in milliseconds, and Glacier provides low-cost long-term data archiving. AWS has allowed AudioMob to scale, optimize ad delivery and campaigns through data insights, meet privacy requirements.

    Learn more about AudioMob