Personalization

Today, customers have come to expect a personalized shopping experience. And many businesses want to provide that curated experience to build trust with the customer and stay relevant. But businesses often don't know how to get started. With the Personalization solutions on AWS, businesses can create individualized interactions for customers, enhancing their experience based on their preferences and interests. These solutions come with a recommendation engine that consumes various sources of data to make predictions about what the customers find most interesting and engaging. As customers engage with the products and content digitally, these solutions help create real-time recommendations and curated experiences. This can improve clickthrough rates, drive more views, improve user conversion, and increase average revenue per user.