Sub-Brands & Mobile Virtual Network Operators (MVNOs)

Telecommunications companies are launching sub-brands and mobile virtual network operators (MVNOs)—digital brands designed to target specific customer segments, such as youth or tourists. However, most of these digital offerings continue to rely on traditional business support systems (BSS), which are monolithic, complex to scale, and unable to meet evolving customer needs. In collaboration with our community of partners, Sub-Brands & Mobile Virtual Network Operators (MVNOs) solutions on AWS support telecommunications companies by providing cloud-native, lightweight BSS stacks delivered as software as a service (SaaS). This enables agility, scalability, and faster time-to-value. Consequently, telecommunications companies can provide improved customer experiences and innovative services, which are critical for acquiring and retaining customers in a highly competitive market. Additionally, this approach facilitates their transformation from traditional telecommunications companies to technology companies.