Amazon Translate

Fluent and accurate machine translation

Amazon Translate is a neural machine translation service that delivers fast, high-quality, affordable, and customizable language translation. Neural machine translation is a form of language translation automation that uses deep learning models to deliver more accurate and more natural sounding translation than traditional statistical and rule-based translation algorithms.

With Amazon Translate, you can localize content such as websites and applications for your diverse users, easily translate large volumes of text for analysis, and efficiently enable cross-lingual communication between users.

Intento recently ranked Amazon Translate as the top machine translation provider in 2020 across 14 language pairs, 16 industry sectors and 8 content types.

2 million characters free

per month with the AWS Free Tier


Highly Accurate & Continuously Improving

Amazon Translate is a neural machine translation service. The translation engines are always improving from new and expanded datasets to produce more accurate translations for a wide range of use cases.

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Easy to Integrate into Your Applications

Amazon Translate removes the complexity of building real-time and batch translation capabilities into your applications with a simple API call. This makes it easy to localize an application or web site, or process multilingual data within your existing workflows.

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With Custom Terminology and Active Custom Translation, Amazon Translate lets you customize your machine translated output. Use Custom Terminology to define how your brand names, model names, and other unique terms get translated. Use Active Custom Translation to generate a custom machine translated output that is tailored for your domain specific needs. You don’t need to build a custom translation model, you can update your model as often as you need, and you only pay for the number of characters you translate.

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Cost effective

With the power of machine translation, Amazon Translate is about a 1000x cheaper than having your content manually translated by a professional translator.

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Whether it’s just a few words or large volumes of text, Amazon Translate easily scales to meet your translation needs with fast and reliable translations.

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Amazon Translate can translate various content formats including Word documents, Powerpoint presentations, and Excel spreadsheets.

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Use cases

Language Localization

It’s very difficult for human translation teams to keep up with dynamic or real-time content. With Amazon Translate, you can easily translate massive volumes of user-generated content in real-time. Websites and applications can automatically make content such as feed stories, profile descriptions, and comments, available in the user's preferred language with a click of a “translate” button.

Text Analytics

With Amazon Translate, you are not restricted by language barriers. Understand the social sentiment of your brand, product, or service while monitoring online conversations in different languages. Simply translate the text to English before using a natural language processing (NLP) application like Amazon Comprehend to analyze textual content in a multitude of languages.


Amazon Translate can provide automatic translation to enable cross-lingual communications between users for your applications. By adding real-time translation to chat, email, helpdesk, and ticketing applications, an English-speaking agent or employee can communicate with customers across multiple languages.

Customer stories

BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services.

”Amazon Translate is enabling the BMW Group to transform our translation processes. We use Amazon Translate’s Active Custom Translation to improve the overall quality of our translation output by reflecting BMW’s style, tone and BMW specific terminology. Now we are translating technical documentation into more than 30 languages, reducing our translation time by over 75%.”

Bernhard Pflugfelder - Head of Product - AI, BMW Group

Mercado Libre

Mercado Libre is the largest ecommerce and payments company in Latin America and delivers a suite of technology solutions that aim to democratize ecommerce and digital and mobile payment in the region.

“Amazon Translate enables us to keep scaling up with new sellers and products without worrying about how to scale our translation infrastructure, service confidentiality, or seller communication. Using Amazon Translate, we now handle more than two million product title and product description translations each week from English to both Spanish and Portuguese. By migrating to Amazon Translate, we’ve been able to implement machine learning models, achieve all the customizations that we need, and get a good quality of service without the complexity. We don’t need a machine learning specialist, a language specialist, or anything else that goes into this kind of translation service. Amazon Translate is a fundamental rock for scaling our business, It helps us build a good experience for both customers and sellers. The support we’ve received from AWS is amazing.”

Franco Yadon - Senior Expert, Mercado Libre


Lionbridge is one of world’s largest language services provider offering industry-leading translation and localization services.

“Today’s digital businesses are pressured to produce ever more content, faster, and with greater relevance. Human translators armed with machine translation help companies localize more content, faster, more affordably and into more languages. Based on our experience, pairing Amazon Translate with a human editor, we believe we can produce cost efficiencies by up to 20 percent."

Ken Watson - CTO, Lionbridge


CaptionHub offers a captioning platform that simplifies the production workflow and putting you back in charge, giving you control of how you communicate with video.

“CaptionHub uses multiple machine transcription and translation services but AWS leads the space with its comprehensive coverage and acceleration in language development, as well as its depth of infrastructure services and breadth of expertise in partner network support. This makes AWS an ideal choice for CaptionHub as a core technology partner. Using Amazon Translate and Amazon Transcribe, CaptionHub helps it users produce perfectly transcribed, timed and styled captions for video content for the world's largest and best-known household brands, faster than any other solution in the market. Using AWS AI services, CaptionHub customers are able to cut as much as 87% of their subtitling production time, as well as reduce their overall production costs by as much as 50%. We’re really excited about how AWS will continue to evolve and enable our offering for a wider range of clients and use cases.”

James Jameson - Commercial Director, CaptionHub


Isentia is a leading media-intelligence provider for the Asia-Pacific region. 

“At Isentia, we built our media intelligence software in a single language. To expand our capabilities and address the diverse language needs of our customers, we needed translation support to generate and deliver valuable insights from non-English media content. Having tried multiple Machine Translation services in the past, we are impressed with how easy it is to integrate Amazon Translate into our pipeline and its ability to scale to handle any volume we throw at it. The translations also came out more accurate and nuanced and met our high standards for clients.”

Andrea Walsh - CIO, Isentia

Check out the product features

Visit Amazon Translate Features page.

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